Conversion optimization is a still a relatively young industry. It’s still slowly and steadily gaining popularity and mainstream adoption. Because of this, the industry is evolving quickly and exciting things are constantly happening.
To stay at the forefront of it all, what better way than to hear it from the source(s)? Follow these 16 conversion experts on Twitter to soak up a little bit of their wisdom:
1. Craig Sullivan
Craig Sullivan is one of the top conversion experts in the world. He talks at tons of conversion events around the world, but if you can’t make it to one of those, his Twitter his highly entertaining and educational as well. He mixes commentary and wit with tons of valuable content. Read it all, and also follow him on Medium for his conversion optimization essays: https://medium.com/@optimiseordie
"You are trying to run a bundle of tests, whose expected additional information will give you the highest return." Worth framing, that one.
— Craig Sullivan (@OptimiseOrDie) May 22, 2014
2. Michael Aagaard
Michael Aagaard is the Senior Conversion Optimizer at Unbounce, an acclaimed International Speaker on conversion optimization, and a Rock n’ Roller:
— Carter Gilchrist (@cgilchrist) July 11, 2015
He’s also the founder of ContentVerve.com, where he writes fascinating essays and case studies on conversion optimization.
3. Ton Wesseling
Ton Wesseling is the founder of both Online Dialogue, a conversion agency that provides “Evidence based growth for your business, driven by Digital Data & Applied Psychology.” He also founded Testing.Agency, which does the technical implementation and development for A/B tests.
As if he wasn’t busy enough with that, he also heads the Conversion Hotel conference in the Netherlands, an event filled with hundreds of conversion experts.
His tweets are filled with valuable information and resources, as well as behind-the-scenes shots of conversion events. If you can’t make it in person, follow Ton.
— Ton Wesseling (@tonw) November 3, 2015
— Ton Wesseling (@tonw) September 15, 2015
4. Bart Schutz
He is the go-to guy for online persuasion and consumer psychology.
Bart also tweets lots of behind-the-scenes stuff from conferences and speaking gigs, as well as valuable information and resources. He, however, is more focused on the psychology aspect of CRO.
— Bart Schutz (@BartS) November 10, 2015
5. Peep Laja
Peep will call your bullshit.
He doesn’t tweet as often as other conversion experts, but when he does, it’s mostly – aside from the occasional interesting article or ConversionXL blog post – questions for the audience or witty observations. Every once in awhile, you’ll see a good smackdown. Always blunt and honest:
Every time a new blog post with Cialdini's 6 principles is published, some animal dies, CO2 levels rise and the top 1% makes even more money
— Peep Laja (@peeplaja) October 27, 2015
Follow Peep, and who knows, maybe you could be featured in the next ConversionXL blog post.
Got experience using enterprise testing tools like Maxymiser, SiteSpect, Optimost etc and wanna share it in a blog post? Email me
— Peep Laja (@peeplaja) October 28, 2015
6. John Ekman
— Chief Conversionista (@Conversionista) November 4, 2015
7. Brian Massey
Brian Massey is not only the author of the phenomenal book Your Customer Creation Equation, but Brian is also known as the Conversion Scientist™ (the founder of Conversion Sciences, a conversion optimization agency in Texas). His Twitter is filled with excellent content from his blog as well as other optimization related content.
New Posts-The Conversion Scientist-Turn a 10 Second Ecommerce Transaction into 10 Minutes https://t.co/1bPYCbssWn
— Brian Massey (@bmassey) November 5, 2015
8. Tim Ash
Tim Ash is the CEO of SiteTuners, a leading conversion optimization agency. He is also the author of Landing Page Optimization, as well as the chair of the international Conversion Conference event series.
He is constantly speaking at conferences, and has authored many of the most important conversion optimization books, articles, and whitepapers.
In addition to his articles and other cool info, he tweets fun stuff like this from time to time:
#MyNextRockBandName "Easy, Cheesy & Fun"
— Tim Ash (@tim_ash) November 5, 2015
9. Alex Harris
Alex Harris, in addition to acting as the CRO specialist at ROIWorks, runs a great podcast called Marketing Optimization, where he hosts a slew of conversion experts. Actually, you’re best off just following on Twitter everyone that he has hosted!
He has also written a few books, like Small Business Big Money Online and Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads. His Twitter feed is like a condensed and curated version of all that wisdom:
Make your business ROCK with marketing tips, strategy and ideas that WORK… https://t.co/oD6gQCO7HM
— Alex Harris (@alexdesigns) November 1, 2015
10. Justin Rondeau
Previously, Justin Rondeau was the Chief Evangelist at Which Test Won, and he’s currently the Conversion Optimization Manager at Digital Marketer. He also speak at tons of conversion and marketing conferences around the world.
— Justin Rondeau (@Jtrondeau) October 23, 2015
11. Bryan Eisenberg
Bryan Eisenberg is the co-founder and CMO of IdealSpot. He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”.
He, along with his brother Jeffrey, were the pioneers of conversion optimization and internet marketing as we know it. He was a conversion expert before conversion experts were a thing. Soak up his wisdom in small increments via his Twitter feed:
— Bryan Eisenberg (@TheGrok) November 9, 2015
12. Jeffrey Eisenberg
Jeffrey Eisenberg is a marketing optimization expert, 2x NY Times best selling author, investor, speaker & advisor – oh, and brother to Bryan. They’ve written multiple books together, including “Call to Action” & “Waiting For Your Cat to Bark?”
He’s currently the CEO of BuyerLegends.com, a company that teaches business people how to create customer-centered, data-driven customer experience design that is supported by narrative.
He tweets only great articles and content…
— Jeffrey Eisenberg (@JeffreyGroks) September 28, 2015
13. Chris Goward
Chris Goward is the Founder and CEO of conversion optimization agency WiderFunnel. He also popularized the phrase, “You Should Test That,” with his great book by the same name.
He’s one of the world’s most prominent conversion experts, speaks at many conferences and on webinars, and you should follow him on Twitter to keep up with industry news and updates:
I agree with this analysis: How the Flat Design Trend Slowly Makes Users Less Efficient https://t.co/DH5BwJlBEx
— Chris Goward (@chrisgoward) November 9, 2015
14. Oli Gardner
Oli Gardner is the charismatic co-founder of Unbounce, the landing page software for marketers. He claims to have seen more landing pages than anyone on the planet.
He’s also a prominent speaker at many worldwide conversion events, as well as his hometown Unbounce event, CTA conference:
— Oli Gardner (@oligardner) November 8, 2015
15. Joanna Wiebe
Joanna Wiebe is the founder of Copyhackers and Airstory. She’s also the original conversion copywriter. According to her profile, “I teach startups how to convert like mofos using li’l ol’ words, old-skool copywriting and new-skool smartz.”
2 reasons why the "show don't tell" rule of traditional writing is BS in the copywriting world – https://t.co/HXzdworp1M
— Joanna Wiebe (@copyhackers) November 12, 2015
16. Talia Wolf
Talia Wolf is a conversion expert, adviser & speaker. As Founder and CEO of Conversioner, Talia helps businesses build and execute their conversion optimization strategies, using emotional targeting, consumer psychology and scientific data to generate more revenues, leads, engagement and sales.
— Talia Wolf (@TaliaGw) November 7, 2015
Who am I missing? Anyone you want to see added to the list?